Social Media Ads Design
Social-first creative that holds its weight in a saturated feed. Aligned to campaign strategy, legible at thumbnail, written to a human pain point.
- Client
- Various (Context Architects + others)
- Year
- 2022
- Role
- Designer
- Deliverables
- Campaign creative · Multi-format social assets
When designing for social media, the design only does its job if it’s aligned to the campaign strategy underneath. Clear, legible, strategic. Those are table stakes. Stopping the scroll in a saturated feed takes more.
My approach starts with the audience. What they’re worried about, what they’re hoping for, what they’re tired of seeing. From there the design follows. Visual hierarchy that reads in a half-second, copy that respects how people actually use these platforms, and creative that earns the next tap rather than demanding it.
Skills & tools
Creative direction, conceptualisation, iconography, illustration, technical social media specifications, Adobe Illustrator, Adobe Photoshop.