Vehicle Branding
Three vehicle livery directions for an integrated design firm — one clean, one bold, one image-led. The middle option won.
- Client
- Context Architects
- Year
- 2023
- Role
- Designer
- Deliverables
- 3 concept directions · Approved livery design · Print-ready files
The brief
A vehicle is mobile billboard space, and an under-used one. I was asked to develop livery for a company vehicle that would announce the firm’s services confidently while staying within NZ regulations on vehicle branding.
The three directions
I developed three concepts for the team to weigh:
The first is straightforward — high contrast between the white vehicle and blue text, highlighting the firm’s integrated design offerings.
The second is bold — placing the company’s profile icon on the rear of the vehicle, with an intentional use of incomplete visual elements that invites the viewer to mentally finish the image. This was selected for implementation.
The third leans on imagery — a high-contrast composition of one of the firm’s built projects, alongside text, to communicate the integrated services through proof rather than claim.
The build
Close collaboration with the decal contractor to understand printer requirements, vinyl tolerances, and NZ vehicle-branding legal regulations.
Skills & tools
Concept design, creative direction, branding, technical print requirements, Adobe Illustrator, Adobe Photoshop.