Likha — Brand Identity
A personal brand for handcrafted goods from repurposed textiles. *Likha* — Filipino for 'to craft' — turns offcuts into things worth keeping.
- Client
- Personal brand
- Year
- 2024
- Role
- Founder & designer
- Deliverables
- Logotype · Brand identity · Marketing assets
The story
Likha is a brand built around the idea that craft and care can extend the life of materials that would otherwise end up in landfill. The name is Filipino — it means “to craft” or “to create.”
The brand specialises in stylish but functional handcrafted items made from textiles that companies would normally discard: surplus stock, stained rolls, dye trial-runs. We turn those into tote bags and small goods that are durable, fashionable, and quietly proud of where they came from.
The identity
Earthy colours signal warmth and material honesty. A serif typeface with accent marks gives the wordmark a craft-led, slightly handmade feel that matches what we make. The system is still developing — additional assets and packaging are being tested ahead of launch.
Skills & tools
Creative direction, logotype design, colour theory, digital illustration, marketing & social media design, Adobe Illustrator, Adobe Photoshop.